Optimize Your Social Profile for Sales Success

Improve Your Social Profile

Convert your online resume profile into a sales asset that works for you 24/7. | taught by Bernie Borges

Course description



Upgrade your social profile and more...

If your LinkedIn profile was written like a resume, how's that working for you?

75% of B2B buyers conduct research on social channels looking for information on products and services they need. They're also using LinkedIn to do research on you too.

We developed this course to address one of the most common mistakes B2B sales professionals make - a social profile that was written as a resume....Your prospective buyers are NOT looking to hire you, they ARE considering buying from you.

In this online course you'll learn how to optimize your profile on LinkedIn and Twitter to create more sales conversations.

You'll Learn:

  • Why your social profile should be a sales asset
  • How to write a social profile that will "perform" for you 24/7
  • How to be appealing to your "audience"
  • How to get invited into sales conversations
  • What you need to know before you start using social in B2B sales
  • How to grow your network
  • How to write a LinkedIn profile that stands above the crowd
  • How to write a Twitter profile that gets noticed
  • Some Do's and Don't of Social Selling on LinkedIn
  • Some Do's and Don't of Social Selling on Twitter
  • Social Selling Tools, Processes, Etiquette & Behavior and more.

Who Should Take This Course?

This online course is ideal for B2B sales professionals, business development directors, entrepreneurs, business owners, executives - anyone who depends on growing their network to develop and maintain a thriving business.

Why Take This Course?

  1. Your social profile should be written as a sales asset that helps you build your network.
  2. Your social profile on LinkedIn and Twitter should get you invited into sales conversations..
  3. Social media is here to stay. Buyer's use it. You should harness its sales potential.

A Fast Track Chapter

If you're confident in your experience with LinkedIn and Twitter, we provide a fast track option that you can experience in minutes. Most business professionals benefit from the entire course. We've designed the lessons in bite size format, most in 5 minutes or less. You can watch and listen to this course from your desktop or mobile device, anytime, anywhere.

Sales Teams. For 10 or more people, contact us at sales@socialbusinessengine.com for group pricing.

For even more training on social selling, go to Improve Your Sales Using LinkedIn & Twitter.

Bernie Borges
Bernie Borges
CEO, Find and Convert & Host of The Social Business Engine Podcast

Bernie Borges is a veteran B2B marketer and Social Business Practitioner, with a 30 year career in sales, marketing and entrepreneurship spanning New York, Silicon Valley and Florida. Borges is the Executive Producer of the Social Business Engine and CEO of Find and Convert. Bernie is the author of Marketing 2.0, one of the earliest books written on social media strategy. He is a frequent speaker at marketing conferences, and a former AMA Face to Face Workshop Faculty member. Borges is an IBM Futurist, Dell Social Influencer, and has been recognized numerous times by industry peers, including Likeable Local’s 150 Marketers To Follow, and Online Marketing Institute’s Top 15 Digital Marketing Educators, and is a regular contributor to Social Media Today and Social Media Strategies Summit.

Course Curriculum

1 - Introduction
Welcome FREE
Course Overview FREE
Fast Tracking This Course FREE
Download Our Social Profile Worksheet
Hide Content
2 - The Power of Your Social Profile
14:30
Chapter Overview
Why I Care
Why You Need a Strong Social Profile for Sales Success FREE
Social Selling Is Your New Muscle
Know Which Social Media Rules May Apply to You
Get in the Right Mindset
Get Your Thoughts Together
Knowledge Check
Hide Content
3 - Completing Your Social Profile
28:22
Chapter Overview FREE
Audience and First Impressions
Know Your Audience
Impress Your Audience
Define Your Value Proposition
Speak to Your Audience
Identify Your Skills
How Others Should Contact You
Document Relevant Job Experience
Request Recommendations
Write an Attention Grabbing Headline
Write a Summary that Piques Interest
Take Your Profile to the Next Level
Knowledge Check
Hide Content
4 - Optimizing Your LinkedIn Profile
18:19
Chapter Overview
Professional Photo
Background Image
Location & Industry
Personalized URL
Contact Info
Headline FREE
Summary FREE
Content FREE
Skills
Experience
Recommendations
Knowledge Check
Hide Content
5 - Optimizing Your Twitter Profile
11:04
Chapter Overview
Why Twitter
Profile Photo
Header Image
Twitter Names
Bio
Location and Website
Knowledge Check FREE
Hide Content
Success!
To Your Social Selling Success
Hide Content

Reviews (5)

Great points to help leverage social selling

by Keith Phillips
I was impressed with the detail provided in digestible snippits of useful advice. I completely reworked my profile based on your course and now ranks in the top 75% of LinkedIn profiles.

A Social Foundation for Professionals

by Christy Soukhamneut
If you are a professional looking to improve your performance on social media, these courses are an excellent foundation. They begin with the end in mind and walk you through each step in a strategic and thoughtful way. You will want to block a little extra time for in order to make the most of your investment; it will pay off in spades. These courses leave you looking like a leader in your field versus a rank amateur.

Optimize your Social Profile for Sales Success

by Vicki Lange
This course gave me a great template on how to focus on my social profiles in a more professional manner. It was enlightening to think of all the parameters that go into developing a social media platform that works for me 24/7. If you are not using your social profiles to help increase your business success, you should be and this course is the way to get it done!
Read more

Great points to help leverage social selling

by Keith Phillips
I was impressed with the detail provided in digestible snippits of useful advice. I completely reworked my profile based on your course and now ranks in the top 75% of LinkedIn profiles.

A Social Foundation for Professionals

by Christy Soukhamneut
If you are a professional looking to improve your performance on social media, these courses are an excellent foundation. They begin with the end in mind and walk you through each step in a strategic and thoughtful way. You will want to block a little extra time for in order to make the most of your investment; it will pay off in spades. These courses leave you looking like a leader in your field versus a rank amateur.

Optimize your Social Profile for Sales Success

by Vicki Lange
This course gave me a great template on how to focus on my social profiles in a more professional manner. It was enlightening to think of all the parameters that go into developing a social media platform that works for me 24/7. If you are not using your social profiles to help increase your business success, you should be and this course is the way to get it done!

Can't miss course for Sales Executives

by Greg Horn
I found the online course from the 'Social Business Engine' to be an invaluable learning tool for me to raise the level of my game in my use of LinkedIn and Twitter as a selling tool. Although the course has a wealth of content, it is presented in an easy to use and straight forward manner by the author, Bernie Borges. Bernie has personally been a source of social selling knowledge for years and has now encapsulated that know-how into this value driven approach. I will be recommending 'Optimize Your Social Profile for Sales Success' to my colleagues and friends. Greg Horn Sales Executive

I give this course a top rating!

by Kevin Bryce
The "Optimize Your Social Profile for Sales Success" online course provides detailed instructions and guided me through the process of using Social Media to connect with my target audience. As an entrepreneur, I found Bernie Borges' course easy to follow, informative and it has boosted my confidence to engage in social media for my business. I highly recommend it.