B2B Social Selling on LinkedIn and Twitter

Improve Your Sales Using LinkedIn and Twitter

Gain confidence, connect with more people, create sales conversations. | taught by Bernie Borges

Course description

Up Your Game with LinkedIn and Twitter to Create More Sales Opportunities.

Create More Business Opportunities Because You Use LinkedIn and Twitter the Right Way.

I created this course for the busy sales professional because I’m tired of hearing them say “I’m on LinkedIn but I don’t get any business from it!”

I’m over 45 and I’ve been using LinkedIn and Twitter to build my brand, build relationships and create sales opportunities since 2009. I want you to know that it’s not rocket science!

No matter your age or experience – sales, executive, entrepreneur, freelancer, product manager, corporate marketing, etc. – this course will teach you how to connect with people that matter to you, how to engage with people in a relevant way and how to take online conversations offline into conversations that can grow your business.

I’ll say this another way…After you take this course, you’ll have a lot more confidence to use LinkedIn and Twitter. And, your confidence boost will motivate you to use these channels to grow your business, or whatever your goal is.

Short Lessons

I’m hyper busy and I know you are too….Between email, conference calls, meetings, some gym time and of course, family time, 24 hours just isn’t enough in a day…That’s why I designed this course in short video lessons. All the lessons range 2 to 5 minutes each. And, because it’s a mobile enabled app, you can watch it anywhere, anytime on your mobile device.

The entire course is 53 minutes long. Aren’t you willing to invest 53 minutes to boost your ability to improve your business? If the answer is no, are you serious!? If the answer is yes, keep reading to learn more about how this online course will help you boost your business.

More Insight into Why I Developed This Online Course

I’m not being braggadocios, but here are some facts about me. I have close to 4,000 followers on LinkedIn. Did you know you can have followers on LinkedIn? I’m connected to more than 3,000 business professionals with common interests on LinkedIn. I have nearly 17,000 followers on Twitter…And, they’re real people, not bots…I’m a member of the invitation-only IBM Futurist and Dell Influencer programs. I’ve trained countless B2B sales professionals and executives on how to grow their business using LinkedIn and Twitter. There’s more, but you get the idea…I’m a practitioner of the practices I teach in this online course. And, remember, it’s not rocket science!

During the training and coaching I’ve delivered, I made an astounding observation, which frankly shocked me. Most B2B sales professionals came to the training thinking they already knew more about how to use LinkedIn and Twitter in their sales practices than they actually did. In other words, "they didn't know what they didn't know."

Over and over again I heard comments such as "I thought I was pretty knowledgeable in LinkedIn and Twitter in my sales practices, but I learned a lot in this training that I frankly didn't expect to learn."

As I said, this shocked me because all the people I’ve trained and coached are smart, experienced and in many cases successful sales/business professionals.

But, there is another observation I made which became the ultimate catalyst for developing this online course. I also observed that many people are a little embarrassed to admit what they don't know about how to use LinkedIn and Twitter in their sales practices.

So, I developed this online course so that anyone can learn in the privacy of their home or office (or gym or coffee shop, etc., because the course is mobile enabled.)....

Ideal for B2B Sales

I developed this online course (with help from my talented team) to allow B2B sales professionals to produce more sales opportunities using LinkedIn and Twitter. In this course, you'll learn how to get discovered by your buyers, how to build your network, how to develop influence and ways to fill your sales pipeline through social selling strategies and tactics.

Here's what you'll Learn:

  • How to connect with people that matter to your sales success
  • The Do's and Don'ts of Social Selling on LinkedIn
  • The Do's and Don'ts of Social Selling on Twitter
  • Advanced strategies to mine target accounts using LinkedIn and Twitter
  • Social selling tools to make you more efficient
  • Social selling processes you can integrate into your current sales practices
  • Proper social selling etiquette and behavior to avoid making costly mistakes

Who Should Take This Course?

This course is ideal for B2B sales executives, business development directors, business owners, entrepreneurs and any business professional who wants to grow their online network in order to grow their business. It's for busy professionals who want to learn how to harness the power of LinkedIn and Twitter but don't have time to read books, attend webinars or attend a workshop.

Why Take This Course?

  1. You can complete this course in 1 hour, just a few minutes a day.
  2. 75% of B2B prospects conduct research in social channels.
  3. A strong network is vital to a successful sales career.
  4. B2B sales professionals who use LinkedIn and Twitter best practices sell more than those who don't.
  5. A successful sales professional is digitally engaged on a daily basis.
  6. Social media is a mainstream communication and engagement channel for B2B sales professionals.
  7. You might be competitively disadvantaged if you don't have social selling skills.
  8. You don't want to work 24/7, but your social selling activities can work for you 24/7.
  9. You can become more influential in your industry with social selling skills.
  10. You can improve your sales performance through social selling strategies on LinkedIn and Twitter.
Sales Teams. For 10 or more people, contact us at sales@socialbusinessengine.com for group pricing.

Bernie Borges
Bernie Borges
CEO, Find and Convert & Host of The Social Business Engine Podcast

Bernie Borges is a veteran B2B marketer and Social Business Practitioner, with a 30 year career in sales, marketing and entrepreneurship spanning New York, Silicon Valley and Florida. Borges is the Executive Producer of the Social Business Engine and CEO of Find and Convert. Bernie is the author of Marketing 2.0, one of the earliest books written on social media strategy. He is a frequent speaker at marketing conferences, and a former AMA Face to Face Workshop Faculty member. Borges is an IBM Futurist, Dell Social Influencer, and has been recognized numerous times by industry peers, including Likeable Local’s 150 Marketers To Follow, and Online Marketing Institute’s Top 15 Digital Marketing Educators, and is a regular contributor to Social Media Today and Social Media Strategies Summit.

Course Curriculum

Thinking Like a Successful Social Seller
Welcome FREE
The Evolution towards Social Selling
Think Like A Performer
Remember to Always Brand Yourself
A Conversion Mindset FREE
The Importance of Using Images and Videos
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Using LinkedIn
Take 15 minutes to do these 5 things
Organizing, Targeting Accounts and People
Seize Engagement Opportunities
Don't Do These Things on LinkedIn FREE
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Using Twitter
Tweeting and Retweeting Daily
Using Mentions to Reach People and Companies
Who should you Follow?
Organize and Promote Using Hashtags
Organize Anything into Streams
Organize Your Contacts in Twitter Lists
Be More Productive Using Twitter on Your Phone FREE
Remember to be Human
Don't Do These Things on Twitter
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Conclusion
Social Selling Tools
Review - Your Social Selling Fundamentals
Knowledge Check
To Your Social Selling Success
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Reviews (3)

A powerful course for people at any level, from newbie to expert

by Brandon Andersen
This is a fantastic course that will appeal to sales and marketing professionals alike who are at any point in the social spectrum, from newbie to seasoned veteran. Easy to digest courses: Each lesson packs a lot of information into a small time frame, which makes the entire thing very easy to digest - though I found myself pausing and unpausing it many times as I made notes or had epiphanies. The quick lessons also make it easy to come back for refreshers from time to time. I've been through the entire training and still go back to it to refresh myself - especially the LinkedIn section. Becoming a more authentic salesperson/marketer: A key to the training is making yourself a source of great information in your industry - something many sales professionals still feel marketing should do instead of them. This thinking is antiquated. Those salespeople who embrace being thought leaders themselves, per the SBE training, will run circles around their competition - whether at competing companies or even within their own company. Newby to advanced knowledge: The training starts with the basics, which if you're new to LinkedIn or Twitter, are essential. Even if you're a seasoned social veteran, it's good to go through these basics again, as I found a couple of things I was actually doing wrong in my LinkedIn profile. The courses then get into more advanced techniques and best practices that even if you consider yourself a seasoned social pro you will still find extremely insightful. I personally consider myself a social veteran, but I took away more from this course than from any other social training I've done. Final thoughts. SBE has done an amazing job at bringing together a training that is extremely informative, easy to navigate, and densely packed with best practices. I'd recommend this to not only any B2B salespeople, but marketers as well.

Social Selling using LinkedIn and Twitter

by Mark Daley
I think this course is excellent for people who have not spent any time at least trying to understand the value of LinkedIn and how to use it. Admittedly I am more of a LinkedIn guru than Twitter and I did learn a lot about Twitter that was very helpful. Setting up streams and lists are something I always thought about doing, but you've motivated me to actually do it. Overall, I thought it was great, professional, delivered well at a good pace! Best, Mark

Turnkey Social Selling Stragies at Their Finest

by David Carothers
Bernie and his team have put together an excellent course that is a great asset for anyone looking to become a social selling rock star. Even if you have never logged in to LinkedIn or Twitter, you will definitely leave this course with a great foundation of working knowledge that will allow you to "Always Be Connecting". By making this course work scalable and easy to digest, it is ideal for companies of any size and people of any skill level. I highly recommend this series for anyone looking to do business in the 21st century. Cold calling is dead.

A powerful course for people at any level, from newbie to expert

by Brandon Andersen
This is a fantastic course that will appeal to sales and marketing professionals alike who are at any point in the social spectrum, from newbie to seasoned veteran. Easy to digest courses: Each lesson packs a lot of information into a small time frame, which makes the entire thing very easy to digest - though I found myself pausing and unpausing it many times as I made notes or had epiphanies. The quick lessons also make it easy to come back for refreshers from time to time. I've been through the entire training and still go back to it to refresh myself - especially the LinkedIn section. Becoming a more authentic salesperson/marketer: A key to the training is making yourself a source of great information in your industry - something many sales professionals still feel marketing should do instead of them. This thinking is antiquated. Those salespeople who embrace being thought leaders themselves, per the SBE training, will run circles around their competition - whether at competing companies or even within their own company. Newby to advanced knowledge: The training starts with the basics, which if you're new to LinkedIn or Twitter, are essential. Even if you're a seasoned social veteran, it's good to go through these basics again, as I found a couple of things I was actually doing wrong in my LinkedIn profile. The courses then get into more advanced techniques and best practices that even if you consider yourself a seasoned social pro you will still find extremely insightful. I personally consider myself a social veteran, but I took away more from this course than from any other social training I've done. Final thoughts. SBE has done an amazing job at bringing together a training that is extremely informative, easy to navigate, and densely packed with best practices. I'd recommend this to not only any B2B salespeople, but marketers as well.

Social Selling using LinkedIn and Twitter

by Mark Daley
I think this course is excellent for people who have not spent any time at least trying to understand the value of LinkedIn and how to use it. Admittedly I am more of a LinkedIn guru than Twitter and I did learn a lot about Twitter that was very helpful. Setting up streams and lists are something I always thought about doing, but you've motivated me to actually do it. Overall, I thought it was great, professional, delivered well at a good pace! Best, Mark

Turnkey Social Selling Stragies at Their Finest

by David Carothers
Bernie and his team have put together an excellent course that is a great asset for anyone looking to become a social selling rock star. Even if you have never logged in to LinkedIn or Twitter, you will definitely leave this course with a great foundation of working knowledge that will allow you to "Always Be Connecting". By making this course work scalable and easy to digest, it is ideal for companies of any size and people of any skill level. I highly recommend this series for anyone looking to do business in the 21st century. Cold calling is dead.